Hi — I'm Gokul. I'm a solution architect — a builder at heart — and I spend my days helping startups get built. CricCuts is the first one I built for myself: an intelligent cricket video editor that cuts your highlights automatically, right on your phone.
About me
Engineering leader and architect — 14+ years, 20+ global clients. I specialise in human–computer interaction: building intelligent, user-centric applications that place AI at the right layer of the stack — on-device at the edge through to cloud agent systems — so that security, performance and user experience improve together rather than trade off against each other.
At TurboStart I led and mentored the engineering teams of a portfolio of startups, architecting and building the products they run on — including Climaty.ai, a marketing-intelligence platform whose analytical and creative agents optimise ad campaigns for leading global pharma brands (Sanofi / Opella). Earlier: market and competitive intelligence at scale on Numerator AdIntel, and SAP C4C, SAP Marketing Cloud, marketing automation and eCommerce / Hybris transformation at Deloitte. I started my career as an intern at Milaap when it was incubated at IIMB; it has since grown into one of India's biggest crowdfunding platforms and has impacted many lives positively.
Why I built it
CricCuts started as a simple wish: I wanted my own net highlights without spending an evening scrubbing through footage. There was no team, no funding and no cloud budget — just a belief that a phone is now powerful enough to do this itself, without uploading anyone's video anywhere. Hundreds of late nights later, here it is.
What it took
Building a polished, on-device app on my own is equal parts engineering, obsession and caffeine. A rough idea of the inputs — roughly two billion tokens of AI, hundreds of cups of coffee, and a whole lot of sheer love for the game:
Cricket has given me — and taught me — more than I can put in a changelog: patience, discipline, teamwork, the role every individual plays, and the spirit of the game. And, not to forget, the immunity I've built up over the years fishing balls out of the gutters in the streets of Chennai. CricCuts is my small way of giving a little of that back to the game.
Our mission
The highlight reel is the first thing CricCuts does, not the reason it exists. The reason is four commitments:
Technology for everyone
Useful AI on the phone a player already owns — working offline, with no upload, no data plan and no cloud bill. A kid on the train home from nets shouldn't need any of those to watch their own game back.
Talent that gets seen
Good players are everywhere; the people who could notice them are not. We want good talent spotted, wherever it happens to play, and given the recognition and the feedback it deserves.
Coaches who reach further
A good coach can change a young player's game, and sometimes their life. We want to hand coaches back the hours spent scrubbing footage, so they can make a positive impact on many more budding players.
Sport in more lives
We hope sport makes a positive difference to many more lives, the way it has to ours. That starts with more people picking up a bat or a ball.
Our vision
To become a new-age sports media platform, starting with cricket: one that empowers athletes and content creators to build a livelihood through brand sponsorship, and that helps brands communicate effectively with the audiences they want to reach — through the players and creators those audiences already follow.
Sponsorship in cricket mostly flows to the very top of the game. We think a player whose game people genuinely want to watch, and the people who film and tell those stories, should be able to earn from that too — and that a brand speaking through someone its audience already follows is worth more to everyone than another interruption. None of this is in the app yet; it's the direction every piece of it is being built towards.
Whatever we build next keeps the first promise: your footage is analysed on your phone, and what you share — and with whom — is always your call.
The technology under the hood is genuinely cutting-edge — small AI models running entirely on your device, no cloud involved. If you're curious how a phone can watch cricket and cut the highlights itself, I wrote it all up in plain English on the blog — start with how CricCuts works and why the future of AI is small models on the edge.
Late-night coding spells, early-morning matches. CricCuts is what falls out in between — free for early users while it finds its feet.
Questions, ideas, or want to work with us — as an academy or a brand? Email support@criccuts.com, or see the plans. More writing on the CricCuts blog.
