The child never sees it
A twelve-year-old is told they lift their head. They can’t feel it, so they don’t believe it, so it doesn’t change. Many have never once watched themselves bat.
For schools
Every child gets to watch themselves play.
One phone turns a cricket or PE session into a highlight reel for every child — and gives you a coaching tool and a cricket classroom besides, all running on the phone. Free for schools. Not a trial.
- The AI runs on the phone
- No ground Wi-Fi, no data bill
- No cost per reel
The problem
Three things a session loses the moment it ends.
A phone leaning against a kit bag already sees all three. What has been missing is anything that turns two hours of footage into something a child and a coach can use — without a laptop, an editor or a data connection.
One coach, forty children
A coach can watch one net at a time. Whatever happened in the others is gone — and the child who needed the correction most is often the one nobody was watching.
Nothing is left to show
Sessions held, children enrolled, attendance marked. All true — and none of it shows a parent or a principal one child actually getting better at something.
Coach hours are the real limit on how many children a programme can serve well. Everything below is about stretching them without hiring.
How it works today
Prop a phone. Run the session. Share the reels.
One phone, no setup
Lean it on a bag where it can see the batter. If it gets knocked or re-aimed between overs, the app notices and re-frames itself. No tripod, no second person filming.
The phone finds the cricket
The app listens for bat on ball and cuts each moment tight around the shot — in a noisy ground, with shots flying in the next net.
A reel for every child
The coach names who batted, keeps or drops any shot, and exports — ready for the child, a parent or the school’s own record. Nothing is decided for you.
Built around the footage a school actually has — not around equipment nobody has a budget for.
Already in the app · already free
There’s a whole cricket classroom inside it.
Most people assume the app only cuts videos. It also carries a physics lab, the Laws of the game and a set of lessons a teacher can pick up tomorrow.
Cricket Science Lab
Three simulators — spin, swing and power hitting. Change the revs, the seam, the wind or the bat speed and watch the ball’s path change with it.
Laws of Cricket
All 42 Laws, searchable, with the famous incidents that shaped them — a ready-made comprehension and debate text.
DLS calculator
The real Duckworth–Lewis–Stern method for a rain-hit chase — proportional reasoning and resource tables, in a form children will argue about.
Life & Leadership
Lessons drawn from real cricket moments — a ready assembly talk, or a Monday discussion prompt.
Tips & Coaching
Bite-size cues across thirteen areas — pace, swing, seam, both kinds of spin, batting, keeping, catching, fielding, and physical and mental conditioning.
Glossary & field map
Must-know terms plus a tappable map of fielding positions — the fastest way a new coach or child learns the vocabulary.
Did You Know?
Surprising, historic and downright odd cricket facts — the five-minute filler when rain stops play.
All of it offline
Every one of these works with no connection, on the same phone. None of it is behind a paywall.
A physics lab that happens to be about cricket
The ball’s flight is genuinely modelled, not animated: drag, the Magnus effect, seam forces, and air density that responds to altitude and humidity. Slow it down, pin one path and compare it with the next.
Short lessons cite their sources, and each has a “Try it” button that loads the idea straight into the simulator — which is the first thing a science teacher will check.
What it is really teaching
- Projectile motion and trajectory
- Forces, drag and air resistance
- Spin, angular momentum and the Magnus effect
- Vectors, angles and reference frames
- Energy transfer when bat meets ball
- Variables, controls and fair testing
A child who won’t read a chapter on the Magnus effect will happily spend twenty minutes trying to make a ball turn more. That is the whole argument for putting it inside a cricket app instead of a textbook.
Why seeing yourself works
Watching yourself do it right is a powerful teacher.
The case for video isn’t novelty. It rests on some of the best-established ideas in how people learn movement — and how they learn anything at all.
They can’t feel their own technique
Nobody can. As a movement becomes automatic it drops below conscious awareness — which is why “you’re falling over” never lands, and one replay does.
Watching is a form of doing
Mirror neurons, first described by Giacomo Rizzolatti’s group in Parma, fire both when you make a movement and when you watch one. Observation is practice the body can afford.
Their own body, succeeding
In video self-modelling, pioneered by Peter Dowrick, watching footage of yourself doing it well has been found to beat watching an expert do the same thing.
Two channels beat one
Paivio’s dual coding theory and Mayer’s research on multimedia learning both find that words and pictures together build richer memories than words alone. A child plays the shot, watches it slowed down, hears the coach name what happened, then plays it again.
Now picture a child who has been told for years what they are not good at. A reel of their own best shots may be the first evidence they have ever held that they are good at something.
The long version, with the research behind it: the neuroscience of learning from watching yourself.
Your curriculum, made visible
A reel is a teaching object, not a souvenir.
The skills most school programmes already set out to build, with something concrete to point at.
| The skill you teach | What the footage lets a teacher do with it |
|---|---|
| Communication | Play back the over and ask who called, who backed up, and who said nothing. |
| Collaboration | A child sees their own part in someone else’s wicket, not only their own runs. |
| Critical thinking | “You were out the same way three times this month” becomes a visible pattern, not an accusation. |
| Creativity | The child picks the shots, the effects and the order — they author how their week is told. |
| Resilience | Watch the dismissal, then watch the same shot played well the following week. |
| Leadership | Senior students review juniors’ reels — a real job for the mentors you already have. |
None of this needs a new curriculum. It gives the one you already run something to point at.
Safeguarding
A child’s footage never has to leave the phone.
Cloud video tools work by uploading footage to a server so a model can look at it. For video of children, that single design choice creates the consent problem, the storage problem, the breach exposure and most of the compliance burden.
CricCuts does the analysis on the phone that filmed it. There is no cloud copy of a child’s session to safeguard, because one is never made. A reel goes where the coach sends it, and nowhere else.
Under India’s DPDP Act, 2023
A child is anyone under 18. Processing a child’s personal data needs verifiable parental consent, and behavioural tracking, profiling and targeted advertising aimed at children are prohibited outright. A programme whose footage never leaves the device starts that conversation from a very different place.
A summary of the law, not legal advice. Your own counsel should confirm how the Act applies to your school.
In a pilot, consent is agreed with your safeguarding lead before a single child is filmed — not alongside it.
What it does for the coach
Forty children, and a way to have seen all of them.
No scrubbing through raw video
Each child’s session arrives as a short row of real deliveries, already cut tight around the shot. Tap one, watch it, move on.
What a coach can now catch on the replay: the head falling away at contact, the bat coming down across the line, the front foot planted too early, the same dismissal week after week.
A prompt to look — never a score on a child
Each shot is marked still, some movement or moving at the head: a nudge for the coach to take a closer look.
The app never shows a number on a child, in the app or on a video. That is a deliberate decision, not a missing feature.
The offer
Free for schools. Not a trial.
What your school gets
- A reel for every child from any session you film
- The Science Lab, the Laws, DLS and the lesson library
- Assembly and mentoring material from Life & Leadership
- Inter-house and match-day reels to share with parents
- On as many coaches’ phones as you run
- No device budget, no IT request, no network dependency
Why it can be free
A reel costs us nothing to make. The work happens on your phone, not on a server we pay for, so the thousandth reel costs exactly what the first one did — and there is no bill to recover from you.
What we ask
Honest feedback, and — only where consent allows and you are happy with it — permission to show what your programme produced.
If a sponsor already funds your cricket and wants their name on the reels, that is agreed with the sponsor under strict rules. It is never billed to the school.
Straight with you
What works today, and what doesn’t exist yet.
We would rather you saw the right-hand column now than discovered it in month three.
Working today
- Finding the shots and building a reel, on the phone
- Trimming, effects, slow motion and animated backdrop scenes
- Reframing for vertical video and for YouTube
- The Science Lab, tips, Laws, glossary, DLS and life lessons
- Sessions named per child, and searchable
- Head-stillness prompts on every shot
Not built yet
- Your school crest in place of ours — being built now for our first partners
- Anything that syncs between two coaches’ phones
- A programme dashboard, shareable web links or cloud storage
- An iPhone version — CricCuts is Android only today
How we start
One squad. One term. No contract.
Weeks 1–2
Set up
Pick one squad or year group. Two coaches’ phones set up. Consent agreed with your safeguarding lead before anyone is filmed.
Weeks 3–10
Film every session
A reel per child, every week. Your coaches tell us what’s wrong with it, and we fix it while they watch.
Weeks 11–12
Look at what happened
Coach time, children reached, what the children said, what parents said — and what you can now show.
Then
You keep it
If it earned its place, carry on — still free. If it didn’t, tell us why. That answer is worth more to us than the pilot.
We take very few partners at a time, so each one gets proper attention.
Questions schools ask
The quick answers.
Is it really free for a school?
Yes — the whole app as it stands, on as many coaches’ phones as you run, with no end date. It isn’t a trial. Because the analysis runs on the phone, a reel costs us nothing to make, so there is nothing to charge you for. The only time money is involved is when a sponsor who already funds your programme wants their brand on the reels, and that is charged to the sponsor, never to the school.
Is any child’s footage uploaded?
No. The shots are found and the reel is built on the phone that filmed the session. Nothing is sent to our servers, so there is no cloud copy to protect. A finished reel goes only where the coach chooses to send it.
What equipment do we need?
One Android phone (Android 8.0 or newer) per coach who films. No tripod, laptop, camera rig or IT setup. There is no iPhone version yet.
Do we need Wi-Fi or mobile data at the ground?
No. Finding the shots, editing and exporting all work offline, as do the Science Lab, the Laws and DLS. A connection is only used for an optional one-time speech-model download and the city search at sign-up.
Does the app score or rank children?
No. The app never shows a number on a child. Each shot carries a simple head-stillness prompt — still, some movement, or moving — as a nudge for the coach to look, not a judgement of the child.
Can the reels carry our school crest?
That is being built now for our first partner schools, and pilot schools get it first. Until then, reels carry the CricCuts logo.
Who is behind CricCuts?
CricCuts is built in Bengaluru by Gokul Sundar, an engineer and lifelong cricketer, as a small independent company. Read the story and the mission.
Register interest
Tell us about your school.
No commitment and nothing to sign. It just tells us you’d like to talk.
- We reply by email and find a time that suits you.
- We show it working — sixty seconds of someone batting, analysed on a phone in front of you.
- You pick a squad and a start date, and we set up two coaches’ phones together.
Prefer email? Write to support@criccuts.com.
Register your school’s interest
About two minutes. Fields marked * are required.